A Global Collaborative 

to restore 50% of the world's 

wild fish in 10 Years

50 in 10 Vision and Goals

Our vision is that marine fisheries become the sustainability success story of the early 21^st century. A restored ocean will provide millions of people around the world with more food, improved livelihoods and more profitable fishing and seafood businesses.

Our goal is to lead the turnaround in fisheries around the world–both large and small–wherever current practices deplete the marine environment and national economies.

The 10-year goal is a stretch. Achieving sufficient synergy among organizations is not simple. Although much progress has been made in recent years, competition and suspicion still divide those who have a stake in value chains, fishing, and the ocean. Short-term survival or profit sometimes supersedes the long-term economic health of a fishery. Many governmental bodies are weak, unable to enforce laws and agreements, and have insufficient funds for data collection and management.

We come together to create more effective ways to create the future we all want. Everyone does not need to agree on everything. Private and public sector players only need enough agreement to act together in specific projects that have a value proposition for each collaborator. We think that a focus on the economics for recovery has resonance across the fishery and seafood system. We believe that we can achieve greater impact by working together in ways that align our shared goal with our individual missions.

What is the 50 in 10 collaboration and what happened in Vancouver?

50 in 10 is a collaboration initiated by about 36 organizations to achieve a 10-year target to bring 50% of fisheries and the global catch under sustainable management while increasing economic benefits by US$20B annually.

Please see the summary notes of the Vancouver Design Workshop for further information on the outcomes of that Worshop. 

A representative Steering Committee is synthesizing the results of the workshop and will be drafting a strategic plan for implementation.

The 10-year goal is a stretch. Achieving sufficient synergy among organizations will not be simple. The organizations listed below  (NGOs, governments, funders, and industry groups) came together to create more effective ways to realize the 50 in 10 vision.

Academy for Systemic Change

AIS Aqua Foods, Inc.

Calvert Foundation

Conservation International

Consultative Group on Biological Diversity

Environmental Defense Fund

FAO

GOLSOMAX

HRH Prince of Wales' International Sustainability Unit

International Coalition of Fisheries Associations

ISSF

Marine Stewardship Council

Ministry of Economic Affairs, Agriculture and Innovation, Netherlands

MRAG Americas, Inc.

National Geographic Society

Nippon Suisan Kaisha Ltd.

Nos Noroeste Sustenable AC

NOS-AGS

Oceana

Rare

Society for Organizational Learning

Sustainable Fisheries Partnership

Sustainable Food Lab

Swedish Fishermen Federation

SWFPA

The Gordon and Betty Moore Foundation

The Nature Conservancy

Toroa Strategy Limited

Trident Seafoods Corporation

United Catcher Boats

University of Washington

US Agency for International Development

Waitt Foundation

Walton Family Foundation

World Bank

World Wildlife Fund

The workshop and the 50in10 collaboration are designed to create collective impact with a common agenda, a shared measurement system, mutually reinforcing activities, continuous communication, and a backbone support organization.